The Concept
Most photography brands in the alternative space either look cheap or try too hard. Crimson Veil was a concept project to prove that a gothic, editorial aesthetic could feel genuinely premium without losing its edge — the kind of brand that attracts non-traditional couples, indie film productions, and boutique fashion labels who are tired of bright and airy.
The Approach
Everything was built around contrast — deep charcoals and blacks against a metallic crimson red. The primary logo is a hand-drawn script that feels personal and artisanal, not corporate. A secondary CV monogram works as a watermark, social avatar, or wax seal. The whole identity needed to look like it belonged on a gallery wall, not a Canva template.
What I Built
A complete brand identity in two days: primary logo, secondary monogram, color palette, editorial portrait direction, and a digital branding suite with social media mockups and pricing guide templates. Everything a photographer would need to launch and look established from day one.
Brand identity, logos, and visual direction by Andy Wilson. Editorial imagery generated with AI.
